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Innovasjon | Amesto

"Innovation on the edge"



Simplifying Business

Technology + Innovation = A Perfect Match.

At Amesto, we strongly believe that the combination of technology and people has the potential to create unique possibilities to simplify business and protect society from unnecessary carbon footprints. Examples of this include AI solutions to optimise krill fishing and Semine, our advanced accounting bot. 

Technology and digitisation are no longer optional for businesses if they wish to remain relevant and profitable. The question is not if, but how. How technology is used is what distinguishes those who have a winning team from those who don’t.

Here are some tips for you who want to focus on innovation and technology from our CEO, Arild Spandow :

Not all new ideas succeed

In fact, it is said that as many as nine out of ten start-ups fail, which could be due to the system surrounding the idea rather than the idea itself. Do you have the platform? The geographical presence? The customer base? These are important factors to consider. If you invest in new sustainable solutions, you also need to ensure that the foundationare sustainable.

Do you have sufficient expertise?

It is important that you have or acquire expertise and experience, as well as an understanding of the market you want to enter. As an example, you could consider whether you free up time and costs by automating back-office functions and administrative tasks, for example through the use of solutions such as Semine.

Stay up to date

In order to succeed, you need to stay up to date, be curious and ask questions. You lag if you have not learned anything new in the last week. You need to show an interest in the outside world. Focus on being profitable over time.

Think ahead

You do not need fancy offices in the best locations, but strong interests. Do not think that you will be profitable within the next three month, but profitable in the long run.

Diversity matters

Put together a team consisting of different types of people. Diversity will often provide you with creative advantages and enhances innovative strength. Perhaps it could also be a good idea to look at existing services and products? Could these be optimised? Restructured? Redeveloped? A big part of innovation is gathering thoughts and impressions and identifying opportunities. Maybe this is why nine out of ten intrapreneurs at Amesto succeed.

A small dose of "paranoia" helps

Finally, it might also be a good tactical move to apply a small dose of paranoia. It keeps you on your toes and strengthens your inherent competitiveness

At Amesto, we work to ensure that sustainability becomes part of our DNA. We live by what we refer to as “Innovation on the edge” and we distinguish between these businesses before the solutions are implemented in the basic structure of the company.

"This is how we do it and how we’ve always done it” is a kiss of death when it comes to creative innovation. In order to succeed with technology, you need to be able to make good choices and take a certain amount of risk."

Do you need help to expand, operate or grow your business?

We can help you manage your work locally, across The Nordics or international borders. Our specialists can assist in managing all your HR, payroll, financial and accounting needs as well as provide Business Software Solutions. Our business units are located in Norway, Sweden, Denmark, Ireland and North America.