Companies in the Amesto group process personal data about customers, potential customers and visitors on our social and digital media, primarily as so-called data controllers, and in some cases as joint data controllers.
We will provide more information about this below.
- Essential cookies which are placed on your computer as soon as you visit an Amesto website. They are technically essential for enabling the website to function. Typical examples are screen functions and menus.
- Functional cookies such as preferred language or the region in which you are located.
- Cookies for analysis purposes in order to assess how the website is used and for identifying improvement potential.
- Cookies for marketing purposes such as Facebook pixels which enable us to display advertisements which are relevant and interesting for individual users.
Amesto’s websites do not place any cookies other than those that are necessary until you have given your consent in our cookies statement. They also provide information about how we store and share such cookies. You can amend your consent at all times in the bottom left-hand corner of our websites.
Browser providers also have help pages on how you can administer information capsules:
Amesto has also created websites on various social media platforms in order to convey information and marketing details about the group, as well as involve us in discussions with interested parties. We share processing responsibilities with the operators of such platforms such as Amesto’s pages on Facebook, Instagram and LinkedIn. Amesto has a legitimate interest in understanding and communicating on social media with interested parties who have elected to follow us and contact us, while the relevant social media have their own legitimate interests as explained in their own privacy declarations.
If you visit, like or share our content on social media such as Facebook, Instagram, YouTube and LinkedIn, pixels are delivered in order to collocate data for targeted advertisements against the segment in question. This cannot be linked directly to you as an individual. You can read more here about how collocated data is used for displaying advertisements without the advertiser knowing who you are:
Answering enquiries: before a customer relationship is established, we process personal data such as name, employment conditions, title/role and whatever you are asking so that we can administer enquiries made to us. We will process and share personal data within the group so that we can answer enquiries to the best of our ability. This type of processing is based on an agreement to answer your enquiry. Such information is deleted immediately once your enquiry has been answered satisfactorily.
Establishing leads: based on our legitimate interests, we also develop an overview of potential customers and contacts based on publicly available information. Such information is stored for one year.
If you give consent once when you make enquiries with us, we will also register you as a lead and we will process your information in line with the relevant consent.
When you or the company you work for are one of our customers, we process personal data so that we can document, administer and perform tasks in connection with our service deliveries. This could be in connection with customer surveys, customer service, to provide relevant and necessary information and invoicing, etc. We will process the name of the customer (which is personal data if you are a sole proprietorship), customer contact, including contact details, title and role and customer dialogue on various media, as well as any login information for products and services that are part of the customer relationship. The legal basis for processing is to fulfil the agreement with the customer, as well as our legitimate interests in respect of managing the customer relationship.
We keep personal data in connection with customer relationships for as long the relationship with Amesto is active, and for up to 3 years after the relationship has ended, in order to safeguard our own interests and those of former customers.
Furthermore, on the basis of our legal obligations, Amesto can also store customer information in accordance with statutory requirements if such is specified in such documentation, e.g. items which have an accounting obligation.
Consolidated Customer Register
Amesto is a group consisting of several companies. We have a common Customer Register for customers in the Amesto TechHouse Group and the Amesto AccountHouse Group. The purpose of having a Consolidated Customer Register is to effectively administer our customer relationships and to coordinate consultancy, the provision of services and legal marketing across all of our companies. In our Customer Register we process and store customer information as described under “Customers” above, with the exception of customer dialogues which are not available across the board.
The Amesto companies are jointly responsible for processing material in the Consolidated Customer Register. The legal basis for processing and sharing basic information across our legitimate interests is to administer customer relationships and coordinate activities across the Amesto group.
We process personal data in order to market our products and services. Our marketing activities include such things as segmentation of target audiences for marketing, marketing based on the purchase or use of our services, etc, sending out newsletters and other forms of legal marketing.
The legal basis for such processing is primarily our legitimate interest in marketing the Amesto group’s products and services. In some cases the legal basis will be consent. This applies primarily to the issue of electronic marketing (such as e-mail and SMS), to non-existent customers, from other Amesto group companies than with those with whom you have a direct customer relationship, or other situations where consent is required under applicable law.
Upon termination of a customer relationship, we will only use this information for direct online marketing if you have consented to this.
If you sign up for newsletters or select the option to download information such as checklists and White Papers, etc., we will process your personal data in accordance with the relevant consent.
You have access to your consent at the location where you initially gave such consent, where you can easily and at any time amend or withdraw your consent. You can also contact us on the Amesto Trust notification form.
As an existing customer you can opt out from us contacting you. This is done by using a clearly marked “unsubscribe” link in the relevant newsletter. Please note that you cannot opt out from any critical information which relates to your customer relationship. You can also contact us on the Amesto Trust notification form.
Analyses and product development
We use collocated data for conducting analyses that help us to understand potential and existing customers' needs. We use such information for analysing how our products and services, as well as social and digital media, are used, so that we can further develop them in order to provide maximum value.
These types of activities are primarily aggregated (collocated) data, but in some cases they may also involve the processing of IP addresses. The legal basis for such processing is our legitimate interest in understanding and adapting ourselves to our customers’ needs in order to develop our products and services.