A win-win situation
“The power lies in the word,” says Lars Rinnan, head of Artificial Intelligence, machine learning and analytics in Amesto. Sustainability is not only important from a societal perspective, it is also commercially available. If you add innovation to the equation, you change the bottom line, your business and society at the same time. It is a win-win situation for all parties.
Sustainable innovation was something Lars got a shot at when the company was commissioned to develop a digital solution to optimise the path of the bees on their way to find food. As pollinators, bees are an extremely important part of the ecosystem and, when it was discovered that a large number of bees were dying as a result of being unable to find food within an appropriate radius, the need to develop new solutions arose.
“Bees use a dance called the ‘waggle dance’ to show each other the way to food,” explains Lars. We collected insights about the dance through films and data and decoded the dance to determine the direction and distance from the food source using a map. Based on the map, beekeepers were able to see where bees found nectar, the current location of the hives and the optimal location of the hives. By moving the hives to the optimal location, the solution helps reduce bee death, optimise pollination and improve planning of both agricultural land and urban areas.
Not only did the project deliver on important sustainability goals for Beefutures, it also resulted in committed employees, new partners and new opportunities. It also made a small contribution towards saving the planet. But how do you cultivate sustainable innovation in your business?