A profitable change in focus
Profitability is not only about positive financial results but is relevant across the entire organisation in the form of innovation, value creation, commitment, and attractiveness. In order to be an attractive employer, attractive partner or attractive participant in society, businesses must assume an active role and highlight key areas.
But why is it that many business leaders are reluctant to think about social value?
“One of the challenges associated with social value creation can be that a business’s corporate social responsibility is often perceived as pure costs. But value creation is as much about new business opportunities that could improve profitability and strengthen your competitive position,” Ariane explains.
Both Arild and Ariane are confident that the employees of the future have different requirements. The next generation is interested in a deeper meaning: they are more driven by purpose than previous generations. There is also no doubt that stricter requirements will be imposed, from the EU and globally. If you do not consider anything other than profit, you will also end up at the back of the profitability queue.
“But innovation costs. It is as simple as that,” says Arild. Motivation is a fundamental factor in being able to succeed in generating profitability in the work on sustainability, because such initiatives do not immediately boost profit.